Stroudsburg, PA (6/1/2009) - This Saturday the Sherman Theater will celebrate NASCAR's rich history in the Poconos with its inaugural Pocono Raceway Festival event hosted on Main Street in Stroudsburg. Running from noon to 8 p.m. the free festival features an assortment of NASCAR vehicles, live entertainment, games and race simulators, vendors, sidewalk sales, and for the first time ever - a free street concert by the Marshall Tucker Band. The theater will host a dedication ceremony on the festival's main stage in front of the Sherman Theater at 1:30 p.m. The dedication welcomes such notable guests as NASCAR president Mike Helton, Pocono Raceway founder Dr. Joseph Mattioli and current raceway president Brandon Igdalsky along with other invited guests of NASCAR. Immediately following the ceremony, the Sherman Theater will recreate history as it stages a reshoot of one of Stroudsburg's most popular historic photos which was taken directly in front of the Sherman Theater sometime in the late 1940s. email@example.com
"With our new marquee in place, the festival seemed like the ideal time to reshoot the photo," said Sherman Theater President and CEO Richard W. Berkowitz. "This year is the Sherman's 80th anniversary and we wanted to document the theater's return to prominence in our community." The Pocono Raceway Festival will host more than a dozen racecars including NASCAR's #13, #19, #40, and #74 cars. "Whether or not you are a race fan, downtown Stroudsburg will be in bloom with over 100 vendors and retailers," said Berkowitz. "There will definitely be something for everyone as we roll out the red carpet to kick off the summer season." Along with the wide-variety of activities throughout Main Street, the festival features the talent of many regional musicians. Two stages will be active throughout the day and include performances by: North of the City, The Q & A Session, Randy Bigness & Friends, Long Time Comin', Blues Conspiracy, Riff Raff, TNT, Dealer in Wares, Blue Planet, Boots & Saddles, and of course - The Marshall Tucker Band. This event was made possible by Sherman Theater, Rotary Club of the Stroudsburgs, ESSA Bank and Trust, Pocono Medical Center, Pocono Mountain's Visitors Bureau, Schoch's Harley Davidson, and LT Verrastro Inc. For more information, call the Sherman Theater at 570-420-2808 or visit the Sherman Theater online at www.shermantheater.com.
Contact: Theresa Woehrel Phone: 570.420.2808Email: Theresa@shermantheater.com